What is digital transformation?
Digital transformation refers to using digital technologies in all areas of a business to modify the existing business processes or create new ones as well as updating customer experiences to keeping up with the changing market requirements.
In order to keep up with the changes in human behavior, digital transformation is more necessary than being an option. Even before the COVID-19 outbreak, people all around the world were very comfortable with the digital and mobile world. With the great impact of the pandemic in our lives, it is now inevitable to consider getting through a digital transformation.
How does it work?
If we are to discuss the means and the way how digital transformation works, we need to look at it from three different windows: personal level, industrial level, and social level digital transformation.
When we are talking about the personal level of digital transformation, we mean the mobile transformation. Especially in these unsteady times -even before that-, no matter how old the people are or what kind of background they have, there is a huge move towards mobilization. People prefer using their mobile phones to complete their tasks, do their chores, and even entertain themselves and socialize.
If we need to look at it from an industrial point of view, digital transformation basically made it a must to go through for the companies and industries. Especially this year, with the rise of the pandemic, companies have realized the importance of moving their sales online and e-commerce websites gained a lot more importance.
Digital transformation has never had such a big impact on our social life until this year. Although it was becoming more and more common in the past few years, the outbreak accelerated the digital transformation in social life. Considering the fact that human contact is strictly forbidden these days, all social activities are digitalized.
Why is digital transformation so important?
Digital transformation is so important because the habits of the people and the system of the world is changing. The transformation is inevitable and the ones who can adapt to it earlier gains and the ones who have a difficult time adapting to it get frustrated during the process.
It is also important because it is accepted by most of the world, including governments, international organizations, and enterprises. It is just new world order and we have been experiencing this going through.
How it helps businesses to enhance?
The businesses that can keep up with the recent changes and the trends of the digital transformation have experienced an increase in their revenues and the number of clients. The reason for this is by using digital channels, businesses can reach out to more customers no matter where they are physically based on.
By introducing their products online, businesses have removed the borders and found customers all over the world. Consider Chinese e-commerce websites as an example: Even though a person might not even know where China is located, s/he might see an advertisement on social media and shop online.
When you compare the success of that e-commerce company to the local ones still using only conventional ways to do business, we may realize the importance of digital transformation.
What are the intended results of digital transformation?
As we mentioned above, digital transformation has been in our lives, changing everything we know, and our role in this process is to try to adapt to it. This past year has shown many of us that no matter how long we keep denying its existence, it is there and it gained more importance with the pandemic.
What we can learn from it and what intended results should be expected from digital transformation keeps its mystery. All we know for the moment is that as the whole world, we are changing and we hope to increase our welfare in the new digital world order.