General

5 Ways to Achieve Customer Success

The change process that started with digital transformation enabled businesses to rethink the concept of success. There is another significant concept that you need to focus on, along with your technology, products, and systems, on the way to success in your business: customer success. What is Customer Success? Customer success is the relationship management that [...]

Customer Personalization in the Digital Age

Personalization in the marketing area becomes a substantial tool in this digital age. Knowing individuals’ personal choices provide customers’ expectations to be met.

How to Go Further, Faster with CRM

Customer Relationship Management(CRM) is a technological system helping businesses store detailed customer information and manage that information to optimize customer relationships and interactions.

Digital Transformation in Unsteady Times

Digital transformation refers to using digital technologies in all areas of a business to modify the existing business processes or create new ones as well as updating customer experiences to keeping up with the changing market requirements.

It’s Never a Good Time to Switch CRM, Except When

The concept of CRM is connecting your company and customers. In older times, face to face connections could do this job, but nowadays face to face connections cannot catch up the speed of technology.