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With global warming, our planet is on a perilous path to becoming uninhabitable. It’s time to rise to the challenge and find climate solutions. Late in 2022, the world population topped 8 billion. That’s more mouths to feed and more land to farm, which leads to more emissions put into the air. A recent United Nations [...]

With global warming, our planet is on a perilous path to becoming uninhabitable. It’s time to rise to the challenge and find climate solutions. Late in 2022, the world population topped 8 billion. That’s more mouths to feed and more land to farm, which leads to more emissions put into the air. A recent United Nations [...]

From AI to Web3, these are the technologies catapulting business and society into the next phase of humanity. What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of [...]

Lots of people waste lots of time doing things that don't add value to their jobs or the business. You’ve dipped your toe into automating some of them. Time to dive in and see what’s possible. Why it matters Business leaders are prioritizing technology investments that drive efficiency and productivity, and business automation is at [...]

In times of change, 88% of customers believe trust becomes more important. Here's how you can adapt in ways that keep them at the center of everything you do. If you’re a leader in the technology industry, you may feel like the ground has completely shifted beneath you. Years of eye-popping growth and hiring binges [...]

Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value. The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s [...]

Salesforce today announced the results of the Total Economic Impact™of Salesforce Marketing Cloud study¹ conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits. Why it matters: With economic uncertainty creating tighter budgets and headcount shortages, marketers are under pressure to increase efficiency, boost sales, and lower costs while [...]

We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and give your customers a more tailored experience. Let’s face it: If you’re not offering personalized experiences, you’re probably losing valuable customers. However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their [...]

AI-powered tools are changing the way we write and analyze code. Learn how Einstein GPT will change the software development landscape with Salesforce. As technology continues to evolve, so too does the way we write and analyze code. One exciting development in recent years has been the use of generative artificial intelligence (generative AI) for [...]

Sales emails are still a dominant channel for reaching customers and meeting quotas. Make them stand out every time. That whole email thing? It’s not going away. Three hundred billion emails per day were sent around the world last year, according to market research company Statista — and every year the number climbs by about 15 billion. [...]

A bit of planning upfront can be the difference between realizing significant value and wondering why you made the investment in the first place. If you’re like most executives, you spend a lot of time scrutinizing and justifying the merits of a new IT investment — especially during a downturn. But once you make that decision to spend, [...]

What effects will this new technology have for service teams? These are a couple first ideas. Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once [...]

Salesforce and WhatsApp Globally Collaborate to Transform the Interaction of People and Businesses At Dreamforce 2022, Salesforce and WhatsApp announced that they have formed a new strategic partnership. With this new partnership, Salesforce customers will connect with their own customers and create a new messaging experience through WhatsApp. Aiming to adapt to the fast-paced business [...]

What can you learn from the Dreamforce 2022 Event to improve your Sales Success? With Dreamforce 2022, businesses can learn new ways to improve sales success. Customer data is also important in a increasingly digitized and interconnected world. Data without links prevents different departments from reaching the information they need in the long term and [...]

The change process that started with digital transformation enabled businesses to rethink the concept of success. There is another significant concept that you need to focus on, along with your technology, products, and systems, on the way to success in your business: customer success. What is Customer Success? Customer success is the relationship management that [...]

Is Digital 360 worth the hype? The short answer is “absolutely.” At INSPARK, we’ve been in the Salesforce ecosystem for over 15 years and currently service more than 500 customers across 20 countries. With every project we implement, the customer is always at the center of the discussion. That’s why Digital 360 is so important [...]

Personalization in the marketing area becomes a substantial tool in this digital age. Knowing individuals’ personal choices provide customers’ expectations to be met.

Customer Relationship Management(CRM) is a technological system helping businesses store detailed customer information and manage that information to optimize customer relationships and interactions.

Digital transformation refers to using digital technologies in all areas of a business to modify the existing business processes or create new ones as well as updating customer experiences to keeping up with the changing market requirements.

The concept of CRM is connecting your company and customers. In older times, face to face connections could do this job, but nowadays face to face connections cannot catch up the speed of technology.