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3 Ways that Generic AI Will Change Customer Service
What effects will this new technology have for service teams? These are a couple first ideas. Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once [...]
Salesforce and WhatsApp Collaboration
Salesforce and WhatsApp Globally Collaborate to Transform the Interaction of People and Businesses At Dreamforce 2022, Salesforce and WhatsApp announced that they have formed a new strategic partnership. With this new partnership, Salesforce customers will connect with their own customers and create a new messaging experience through WhatsApp. Aiming to adapt to the fast-paced business [...]
Dreamforce 2022
What can you learn from the Dreamforce 2022 Event to improve your Sales Success? With Dreamforce 2022, businesses can learn new ways to improve sales success. Customer data is also important in a increasingly digitized and interconnected world. Data without links prevents different departments from reaching the information they need in the long term and [...]
5 Ways to Achieve Customer Success
The change process that started with digital transformation enabled businesses to rethink the concept of success. There is another significant concept that you need to focus on, along with your technology, products, and systems, on the way to success in your business: customer success. What is Customer Success? Customer success is the relationship management that [...]Get more from digital
Is Digital 360 worth the hype? The short answer is “absolutely.” At INSPARK, we’ve been in the Salesforce ecosystem for over 15 years and currently service more than 500 customers across 20 countries. With every project we implement, the customer is always at the center of the discussion. That’s why Digital 360 is so important [...]
Customer Personalization in the Digital Age
Personalization in the marketing area becomes a substantial tool in this digital age. Knowing individuals’ personal choices provide customers’ expectations to be met.

How to Go Further, Faster with CRM
Customer Relationship Management(CRM) is a technological system helping businesses store detailed customer information and manage that information to optimize customer relationships and interactions.

Digital Transformation in Unsteady Times
Digital transformation refers to using digital technologies in all areas of a business to modify the existing business processes or create new ones as well as updating customer experiences to keeping up with the changing market requirements.

It’s Never a Good Time to Switch CRM, Except When
The concept of CRM is connecting your company and customers. In older times, face to face connections could do this job, but nowadays face to face connections cannot catch up the speed of technology.
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