With global warming, our planet is on a perilous path to becoming uninhabitable. It’s time to rise to the challenge and find climate solutions. Late in 2022, the world population topped 8 billion. That’s more mouths to feed and more land to farm, which leads to more emissions put into the air. A recent United Nations [...]
With global warming, our planet is on a perilous path to becoming uninhabitable. It’s time to rise to the challenge and find climate solutions. Late in 2022, the world population topped 8 billion. That’s more mouths to feed and more land to farm, which leads to more emissions put into the air. A recent United Nations [...]
From AI to Web3, these are the technologies catapulting business and society into the next phase of humanity. What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of [...]
Lots of people waste lots of time doing things that don't add value to their jobs or the business. You’ve dipped your toe into automating some of them. Time to dive in and see what’s possible. Why it matters Business leaders are prioritizing technology investments that drive efficiency and productivity, and business automation is at [...]
In times of change, 88% of customers believe trust becomes more important. Here's how you can adapt in ways that keep them at the center of everything you do. If you’re a leader in the technology industry, you may feel like the ground has completely shifted beneath you. Years of eye-popping growth and hiring binges [...]
Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value. The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s [...]
Salesforce today announced the results of the Total Economic Impact™of Salesforce Marketing Cloud study¹ conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits. Why it matters: With economic uncertainty creating tighter budgets and headcount shortages, marketers are under pressure to increase efficiency, boost sales, and lower costs while [...]
We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and give your customers a more tailored experience. Let’s face it: If you’re not offering personalized experiences, you’re probably losing valuable customers. However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their [...]
AI-powered tools are changing the way we write and analyze code. Learn how Einstein GPT will change the software development landscape with Salesforce. As technology continues to evolve, so too does the way we write and analyze code. One exciting development in recent years has been the use of generative artificial intelligence (generative AI) for [...]
Sales emails are still a dominant channel for reaching customers and meeting quotas. Make them stand out every time. That whole email thing? It’s not going away. Three hundred billion emails per day were sent around the world last year, according to market research company Statista — and every year the number climbs by about 15 billion. [...]